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居一:有门槛的“折腾”

作者:admin 2020-10-29 我要评论

juyizichengshixiaochengshaonian。tachushengzaisunanyigedianxingdezhongchanjiating,zaimeiguoliuxueqijianjiukaishizhetengxiaoshengyi,houyoucongqinghuadaxuezaiduboshituixue,zhiweizhetengchuangye。zheibeihoushifubeimentigongdekuansong...

居一自称是“小城少年”。他出生在苏南一个典型的中产家庭,在美国留学期间就开始折腾小生意,后又从清华大学在读博士退学,只为折腾创业。这背后是父辈们提供的宽松成长环境。

居一喜欢休闲随意的穿衣风格(黄宇 摄)

 

小城少年

“wojuedezhanmusijiushineizhongdianxingdexiaochengshaonian。”2020nian10yue,jianzhengleluoshanjihurenduidi17cihuodenbazongguanjunhou,30suidejuyijiwofaweixinshuo。tazaidianshishangkandao,lebulang·zhanmusi(lebron james)duoguanhousihuhanleyiju:“akelong,woyijingdengbujiyaobajiangbeidaihuilaile!”akelong(arkon)shiyizuoweiyuehaiezhoudexiaocheng,shizhanmusideguxiang。

juyishimolimaohe(mollybox)dechuangshirenjianceo。tashengaochaoguo1.8mi,pifuchenggutongse。10yuedeshanghaiyiyouxieliangyi,tazhichuanleyijianweiyi,xiashenpeiduankuyuyundongxie,yundongfanershizu。juyizaibangongshiliyangle14zhimao,jiangmaohemaidaolequanguogedi,dingyueyonghuchao35wan,tayinciruxuanfubusiyazhou30wei30suiyixiajingyingbangdan。yubangdanshangneixieboshazairengongzhineng、zaixianjiaoyupeixun、duanshipinmcndengfengkoude“90hou”xiangbi,juyidechongwuxingyebingbushizhuliu。

yuzhanmusileisi,juyidechengzhangyeshiyigecongxiaochengzouchuqukanshijiedeguocheng。tashengyusuzhouwujiangquyigezhongchanjiating,fumushidangdimouguoyouyinxingdeguanlirenyuan,congxiaoshengzhanghuanjingshifen“kuansong”,zheishitazoushangchuangyezhiludeqiantizhiyi。tajuede,zheiyufubeimendeanquanganyouguan。

juyidefuqinshijiazhongzuixiaodeerzi,danyeyequshijiaozao,meidedaotaiduodefuai。zaijuyiyanli,fuqinshijiangzijidequeshimibuzailetadeshenshang。weilejijiarengenghaodewuzhishenghuo,fuqinnulizhengqianshengzhi,daxuebiyehouyilucongyinxingxindaiyuanshengdaoguanliceng。juyixiaoxue6nianzhong,fuqinyou4nianwaipaizaiwaidigongzuo。juyidemuqinchushengzaidangdiyigeyouwojiating,chichuanbuchou,zhishangguodazhuan,dan“henyouanquangan”。zaimuqinyanli,“quanshijiezuizhongyaodeshiqingjiushishentijiankang”。talianleshijiniandeyujia,congxiaojiuzhaogujuyichihao、chuanhao。“wobamayigetaiyouanquangan,yigetaimeianquangan,daozhiletamenduiwomeiyoushenmetebiegaodeqidai。”

wujiangshiyizuofushudexiaocheng,zhongshijiaoyu,shangmaofada。zheilichuguofeixiaotong,yechuguosanjiashangshigongsi。xiaoshihou,juyijiazaiyinxingxiujiandedayuanli,yigong8donglou,80duohurenjia,shengyu1988~1992nianjiandexiaohaiziyouhaojige。fubeimenzaigongzuozhiyu,zuichangliaodejiushihaizimendechengji,jingchangranghaizimengenzheniandubeisonggushici,darennianyiju,xiaohaigenyiju,nianliangjugenliangju。niandaodisijushi,juyigenbushangle。yourenjiushuo:“renjia××jiadehaizidoubeile300shoule!”juyitingdaohou“kudeyaosi”。taxiaoxuechengjibuhao,changchengweibeibijiaodeduixiang,weici,taconglaibuquyinxingdeshitangchifan。“wocongxiaoshibijiaotaoyanneigehuanjingde。”

zheitiaopannizhiluchixudaochengnian。xiaoxuehou,juyichengjihuisheng,houkaorunanjingwaiguoyuxuexiao,qulemeiguoliuxue。2014nian,juyicongmeiguogelunbiyadaxueshuoshibiyehuiguo,youkaoshangleqinghuaboshi。jiuzaizhangbeimendouyiweitayaoquqinghuanianboshishi,taqueqiaoqiaocongqinghuatuixue,chuanglilemolimaohe,zuochongwuyongpindedingyuezhidianshang。fumunanyilijie,budongtadaodizaiganma,tadehuidagancuizhijie:“maimaoliang。”

juyichuangyedexiaohuomiao,zuizaokezhuisudaoneigeyinxingdayuan。zaidangshiyinxingdayuandeduimian,youyigexiaoshangpinpifashichang。dayuanjiazhangmenjiaoyuhaizideyigetaolujiushi:“buhaohaoxuexi,zhangdajiuzhinengquduimianbaitan。”zaitameiyoubeixianeixieshicihou,fuqinyecengzheiyangshuoguota,danneishidejuyihuixiang:“yihouqubaitanzuogeshengyiyetinghaode。”

在美国,BarkBox等宠物订阅盒广受市场欢迎

 

清华退学

xiaoshengchushi,juyidechengjizaiwujiangpaidao600duoming,yaoshanghaodezhongxuexujiaona2.3wanyuanjianxiaofei,fuqinzaifanzhuoshangtidaolezheishihoutanlekouqi。juyikanzaiyanli,tajuedezijibuyinggaizairangfumushiwang。zineizhihou,tanulixuexi,kaorunanjingwaiguoyuxuexiao。“daolenanwaiwocaifaxian,wodetongxuemenzaixiaoxueyinianjijiuxueyingyule,wowunianjicaixueabcd。”

zainanwai,tonglingrenzhijiandejingzhengbilaojiayaojilie。banshang50ren,juyichangnianpaizai30mingkaiwai,yingyuchengjilaotuohoutui。zheisuoxuexiaodehenduoxueshengdouhuixuanzechuguoliuxuehuobeizhijiebaosong,canjiagaokaodeshishaoshu。tahuijiawenfuqin:“jialiyoumeiyoutiaojiansongwochuguo?”fuqindianlediantou,biaoshizhichi。zhishizaixuanzezhuanyeshi,fuqinqianglietuijiantaxuanjinrong,liyoujiandan:“yihoukeyijinyinxing。”neishidangshihenduofubeimenjizijidezinvguihuadeluxian。

2009nian,juyibeimeiguoweisikangxingdaxueluqu。ruxuebujiu,tajiufaxianzhuanye“feichangwuliao”。tayurenhezuleyigedafangzi,youdaketing,yangleyimaoyigou,yeyushijianzaijiabanjuhuizhaodaipengyou。neishihou,taneixindechuangyeyubeijifachulai,changyutongxueyiqizhetengshengyi。dayineinian“haitao”liuxing,juyijiguoneizuodaigou。“dianfengshiquyijialiweisidian,laobankandaowolailejiuhuibadianguanle,nachu4gexiangzibangwobaniuzikuhetxudoudiehao,diudaowocheshang。”tahaizuoguowaimai、fangchanzhongjie,jiangmeiguochemaihuiguoneideng。zheixieshengyirangjuyizhuanlebushaoqian,“danchengjiuganyuelaiyuedi,yinweizheixiebenzhishangdoushiyizhongdaomai,meiyoumenjian”。

2012nianjuyibenkebiyeqian,takusimingxiangruhechuangye,dankuyumeiyoufangxiang。fuqinzheishiyoukukoupoxindi“maikelian”,jifanquantazaiduyigeyanjiusheng,liyoushijiaxiang“yinxingzhaorendezuidiyaoqiudouyaoyanjiushengle”。tatuoxiele,qulegelunbiyadaxuedushuoshi,zhuanyeshilameiyanjiu——yinweixiangchuangye,tazhiqianyijiangmuguangduizhunlefazhanzhongde“jinzhuanguojia”(brics)。taxuelexibanyayu,jiciqulameikaocha,danfaxiandangdizuoshengyidetiaojianbuchengshu,huiguochenglezuiyoudexuanze。

“chuangyeshiyijianhenkudeshiqing,suoyiyidingyaozuozijixihuande。”juyihuiguohou,zuizaoxiangzuojianshen,haiquguojiazhoutiyanlelianggeyuedechaoliujianshenxiangmu。dan2014niandeguoneijianshenshichang,keepdengjigouyiranxingqi。juyifaxianjianshenyemeihaojihui,yixiazijiubuzhigaizuoshenme,xianlexialai。“dangshitinghuang,danyouxiangzhebunengshashidoubugana。”

zheishihou,juyikandaoleqinghuadaxuefazhanzhongguojiayanjiuboshixiangmudezhaokaoqishi,houzhezaizhaokaobaxiyanjiufangxiangdeboshi。gaixiangmushizai“yidaiyilu”dabeijingxiaqidongde,xuezhiwunian,luquhoudaiyucongyou。juyikandaohoujuedingzhaodianshiqing,jiuzaiqinghuapangbiandejiudianlibeikao,zuihoubeichenggongluqu。bamazhidaohoufeichanggaoxing。“womenneigedayuanli,houlaijiuzhichuleyigebeidasheng,qulemeiguojiuzaimeihuilai,haiconglaimeiyourennengshangqinghua。”

cong2014nian11yuefabang,dao2015nian8yueruxue,zhongjiangelejinyinian。juyibuyuanxianzhe,chuguowanlejigeyuehou,tahuidaoshanghaizhaodaoyixiechuangyezheqingjiao。zaizheixierendejianyixia,tazuleyijianbangongshi,zijizhuangchengchuangyezhedeyangzi,meitiananshishangxiaban,shangbanqijianjiukan《dingwei》《cong0dao1》dengchuangyeshuji,zhongwuchifanshikanyiji《guigu》,sikaoweilaidefangxiang。“tamenshuozuihaodechuangyebanfashinixiangaogebangongshi,xianjiazhuangjinruchuangyedezhuangtai,ranhoumanmanzhuomodianzi。”

qinghuakaixuehou,juyiqunianleyigeyue,faxianzijishi“jueduibukenengbazheiwunianshunianxialaide”,jiuqiaoqiaocongqinghuatuixue。neishi“shuangchuang”langchaoyixing,gedagaoxiaodoutuichulezhenduichuangyezhedexiuxuezhengce,danjuyizoudeshihoumeiyoushenqing,ershijingzhilikai。fumuhenshengqi,juyijiuanweitamenzijizoudeshi“chuangyexiuxue”dedaolu,zhihouhaikeyihuiqu,erqiezijixuelibucha,napashibaiyebupazhaobudaogongzuo。“danshishishang,jinrushehuisannianhouxuelijiumeishayongle。”

fumujixuquan,shuo“chuangyebuwending”“huijialaiyinxinggongzuo”deng。juyifanboshidianwei:“nimenhualeneimeduoqianbawosongchuguoliuxuedushu,kanlekandashijie,wojieshoulebinimengenghaodejiaoyu,neiqingnimenxiangxinwonengzuochugenghaodejueding。buranwodushushiweilesha?”fumutinghouchenmole,buzaifandui,jilejuyi30wanyuanzuoweiqidongzijin,juyizejiangfuqindexinyongkahailehuiqu。

tajiaoshangleyanjiushengshiyou,yiqizuochongwufangxiangdechuangye,zuichufangxiangshizuochongwugonghao“yiquanyihua”,houlaizuodingyuezhichongwuhe。lingganlaiyuanshitazaimeiguoyangchongwushidingyuedebarkbox,yizhongmeiguochongwudingyuefuwu。yonghuzhifu20~35meiyuanjiukehuodeyigeaiquanhe,limianyougouliang、wanju、lingshideng,keanyue、anjiheanniandingyue,meiyuesongyici。

juyixiangbazheizhongmoshifuzhidaozhongguo,danzhongguoxiaofeizheduidingyueyoujiexin,gengxiangxianzhidaoheziliyoushenme,youxihuandecaimai。tongshi,yanggoudeyonghugengyuanhuobisanjia,zhaodaoxingjiabizuigaodechanpin,pincigaodandanjiadi,“gengxiangmamayangxiaohai”。zhengge2016nian,gongsijubuweijian,henzhangyiduanshijianneidoukaojieguanggaoshengcun。weilefagongzi,juyihaizhaoguojialijieqian。

jifanzhetenghou,juyihetouzirenjuedingdiaozhengfangxiang,gaizuomaohe,yongyigeheziyizhanshidijiejueyangmaoxuqiu。“yangmaodeyonghugengxiangbabayangxiaohai,yuanyimaiyizhengtaojiejuefangan。”zaijieshoumeiticaifangshi,tatidaolelegaojiaoyudeanli。legaodexiaoshouzhizhenduifuqin,“yinweifuqinxiangxinbaoyigelegaobanjiunengkaifazhishang,baoyigejushidazhen(ganlanqiupeixun)jiunengrangxiaohaiqiangshenjianti,peiyangjitirongyugan。fuqingengyuanyishuo,wojibianfuyidianyijia,danzhiyaoninengyilaoyongyidijiejueyiqie,wojiumai。”

zheiyutachengzhangdeneigedayuanlveyouleitong。juyishuo,henduozhangbeiyoujinianqingyidaizhiyemaichedexiguan,bangzhutamenwanchengrenshengdehenduomingti。“womendayuanlineipihaizi,houlaiquanbudouhuiwujiangle,lianzaishanghaidedoumeiyou。wujiangdaoshanghaijiu100duogongli。”juyishuo,“womenzheiyidairensuiranhaimeijibamamaifangmaiche,danwomenjieshoulegenghaodejiaoyu,shikeyizuochugenghaodejuedingde。tamenyaozuodeshifangshou,erbushiyiweijiwomailefangheche,jiunengzhidaowomenquanbudeshenghuo。”

“宠自己”

molimaohehoulaibeizhengmingshizhengque。2017nian8yuemolimaohetuichuhouzhijin,leijixialechaoguo35wandingyueyonghu,shimuqianchongwuxingyerongzizuiduodechuangyeqiyezhiyi。zuichu,maoheyaoqiuyonghunianfu,henduonianqingyonghujuedegui,buyuanyixiazifuneimeduoqian,gongsiyouqushenqingleweixinhezhifubaodefenqikoukuan,fengfulehuopindapei,cihouyonghushuliangdazhang。

xinguanyiqingbaofaqijian,zhuduoxingyexianrutingzhi,molimaohedehoutaidingdanliangjizeng。neishizhengzhichunjieqijian,henduoshimeiyoudunhuohuojijiangduanliangdeyonghujinjixiadan。zheizhenghaoyeshijuyidangshixuanzechongwuxingyedeyuanyinzhiyi。2008nian,tagangdaomeiguodushudiyinianyushanglecidaiweiji,meiguojingjixianrutingzhi。tafaxian,chongwuxingyejihubushouyingxiang,shichangxingqingnishishangzhang。“yinweichongwuyongpinshigangxu,kedanjiabugao,youtianhuaban。”yiqingqijian,zaichenglijinjibumenyingduiwuliunantihou,molimaoheyinglaileyiboxiaozengzhang。

yiqingyejilejuyigengduodesikaojihui。congzhangyuankan,takanhaozhongguodechongwuxingye。zhongguozhengchuyuchengshihuadejinchengzhong,nianqingrendaliangjinrudachengshigongzuoheshenghuo,zheishichongwuxingyejixufazhanxingqidedabeijing。ergengduonianqingrenjinchengyeyiweizhe,chengshizhongdeshangshengqudaobianzhai,gongzuoshijianbianzhang。biruxianzaihenduoyinxing,“bujinzhishouyanjiushengle,yanjiushengjinquhaidezaijutaishusannianqian”。juyishuo,zaizheizhongqingkuangxia,nianqingrenchanghuigandaogudujimo,zheishihenduorenxuanzeyangchongwudezhijieyuanyin。

“chongwu,benzhishangshinianqingrenzaichongziji。”juyishuo,chongwuxingyeyingshilianggexingye,“chong”shiyigexingye,“wu”shilingyige,erguoqutazhiguanzhujiejue“wu”dewenti,biruzuofenqifukuan、fengfudapeideng,“zheishizhikandaolebiaoxiang”。

yiqingzhiqian,tamencengzuoguoyicidaguimoyonghudiaoyan,faxianyonghuduoshi“90hou”,shenzhi“95hou”,you65%deyonghulaiziyixianchengshi,78%deyonghushinvxing,you82%deyonghuyongiphone,eryueshouruduozai1wanyuanzuoyou。“xianzainianqingrendeqiankenengbushihenduo,danshitamenyaohaodeshenghuo,shiyoumeihaoshenghuoxiangwangderen。”juyishuo。chongwushilianggexingyedesikaojieguo,gaosutayinggaigengguanzhuchongwuxingyezhongde“ren”,zheicaishiwentidehexin。

xiayibu,tadasuanshengengyonghushequndeyunying,jianliyonghuzhijiandelianjie,bingjiashenyonghuyuchongwuzhijiandeganqingyuhudong,birudaizheyonghuqupaizijihechongwudeheyingzhao,paishejiluyixieyougushideyangmaoren,zuzhiyonghuhechongwuyiqicanyuhuwaihuodong,yiqizuochongwuxiangguandegongyishiyedeng。“maizaiduodemaoliangyezhishiyigexiaoshoutonglu,erzheixieshinengjiejuenianqingrendeyibufenjingshenxuqiude,shiwomenyinggaifangdadedongxi。”


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